Who Reads Tennessee Valley OUTDOORS?
Ever wonder who reads
Tennessee Valley Outdoors? Our recent reader study found that the people we
identified as potential readers when we launched our publication are indeed
reading our magazine.
Ninety-nine percent of
our readers are males and 53% are in the 35 to 54 age group. We found that 19%
of our readers have annual incomes of $76,000 or more, 27% earn between $51,000
and $75,000, and 37% of TVO's readers earn between $26,000 to $50,000 annually.
Forty-three percent are
managerial, professional or have their own business while 28% are skilled. Twenty-three
percent are retired.
of our readers say they attend outdoor shows. TVO is represented at many of
the shows in Tennessee. Ninety-four percent indicated they wanted to read about
issues and legislation that affect sportsmen.
Not surprisingly, 93%
of our readers fish, and 78% hunt, 41% use a bow, and 31% participate in archery-related
readers are family oriented. Sixty-six percent participate in these activities
with their spouse and 78 % participate with their children.
percent of our readers fish for largemouth bass and 73% for smallmouth, 73%
for crappie and 34% for trout. Catfish anglers make up 49% of our readers, and
walleye anglers 21%. Thirty percent pursue stripers.
percent of TVO's readers hunt for whitetail deer and 52% pursue turkey. Thirty-nine
percent hunt dove, 27% hunt quail, and 17% pursue grouse. Thirty-nine percent
of TVO's readers are dedicated duck hunters, 53% hunt squirrel and 39% hunt
rabbit. Seventy-nine percent use a shotgun and 74% a rifle, 56% are blackpowder
enthusiasts, and 45% are bowhunters.
our readers, 91% own a truck, 77% own a boat, 19% own an RV or camper, and 31%
own an AT V. Fiberglass bass boats are owned by the majority of our readers,
as are aluminum jon boats.
Forty-eight percent of TVO's readers say they spend more than one hour reading
each issue, and 68% say they save their issues. Almost 100% said they share
each issue with one or more people.
Seventy percent of our
readers have access to the Internet, and another 7% plan to have access within
the next year.
And, when we asked for
comments about our magazine, they were overwhelmingly positive. The one thing
you want is for us to keep giving you more of everything we now offer. We plan
to do just that.